Las Vegas Innovation Marketing Association Recognizes 14 Digital Media Award Winners
Las Vegas Innovation Marketing Association recognized the most innovative campaigns, leaders, luminaries and lemonade-makers during the virtual Digital Media Awards held on December 10, 2020. In its 15th year, the annual event presented 14 awards across categories like Best Cause Marketing Campaign, Best Partnership, Best Integrated Marketing Campaign, as well as a new series, the Lemonade Makers, which celebrated those that went above and beyond to make lemonade from 2020 lemons through their digital marketing or leadership efforts.
The Digital Media Award Winners are: Best Integrated Campaign Under $200k – Visit Pahrump, Braintrust Agency; Best Integrated Campaign Over $200k – Relaunching the Most Notable Destination Tagline, R&R Partners; Most Original Use of Social Media – Reimagining Lead Gen on LinkedIn, S2 Research; Best Partnership – Caesars Entertainment x ESPN; Best Technology Innovation – Verity: Next Level Contextual Intelligence, GumGum; Best Cause Marketing – Love is Learned, One Love; Lemonade Maker of COVID Marketing – Vegas Smart, R&R Partners; Lemonade Maker of Business Pivots – Alfred Digital, Braintrust Agency; Agency Shining Star – Michelle Francisco, Good Apple: Branding Shining Star – Katrina Albana, Station Casinos; Salesperson Shining Star – Lauren Reynolds, Zeta Global; Lemonade Maker of LVIMA, Randall Thompson; Lemonade Maker of Leaders – Justin Cohen, REQ and LVIMA Volunteer Shining Star, Nate White.
Thanks to event sponsors Quantcast, Casual iQ, GumGum, REQ, LVRJ, Simpli.fi, Spotify, Zeta Global and cocktail sponsor, Tremor Video, attendees received a LVIMA Party Kit and enjoyed a virtual cocktail reception, an awards show staring LVIMA members, sponsors and award finalists, and a post event champagne toast.
For more information about Las Vegas Innovation Marketing Association, visit www.lvima.com.
LVIMA is one of the city’s professional treasures. Since 2004, the group has been gathering some of the finest minds in the rapidly changing digital technology and marketing landscape to host and present a dynamic series of networking and educational events. The organization serves – at all levels of their organization – marketers who are living and working in Las Vegas. By providing a forum for discussion, networking and education, LVIMA introduces the local marketing community to current trends in advertising and marketing. The LVIMA Board is representative of the membership, with active Board members from major Las Vegas brands, agencies and technology providers.